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    Blog > AI in digital marketing(2024)

    AI in digital marketing(2024)

    By Robbie Roche
    May 26, 2023
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    Artificial Intelligence (AI) or thinking machines, as it was initially introduced, is considered to be the future of the humanless world. AI is doomed to take on the jobs of a significant number of employees all around the world. Invented to assist humans run simple programs and completing tasks without any supervision. Now sectors like healthcare, manufacturing, finance, and advertising are heavily dependent on artificial intelligence bots.

    AI is no longer a stationary machine; AI robots are also on the rise now. They can be programmed to perform complex tasks at a speed that is unimaginable by human tendencies. The ability to continue to grow with advancements in technology makes them scalable for upcoming industrial challenges as well. While some people are worried about the rise of AI, it’s important to note that AI’s impact on the world can be both positive and negative.

     

    Digital Marketing features with AI

     

    In this blog, we’ll focus on the ways AI can be utilised to perform digital marketing activities efficiently and drive better results in the year 2023. noise, a digital marketing agency in Ireland uses some of the most advanced tools to give you the best results. Some useful features for the digital marketing campaigns using AI are:

    • Human-like Chatbots

    Customer support is the backbone of any business, as your customers are the ones who drive your business. In the past, chatbots were introduced to transfer a customer’s query to a specialist. They were driven by automated responses, which would address a limited number of queries or give the customer an option to choose among given options. However, now a company willing to mold its products and marketing services according to its client/customer requirement will surely turn to an AI chatbot. Such chatbots show human-like tendencies of acknowledging the queries a customer puts on. This is a new approach toward client support.

    • Detailed Predictive Analytics by AI

    Predictive analysis of audience demographics and their future choices can be performed by AI. It feeds on data provided by either the digital marketer or a CMS and alerts your business of upcoming changes in trends and online marketing approaches. It can also analyse your competitor’s strategies so you stay ahead of them. By using predictive analytics, marketers can make informed decisions, improve their digital marketing strategies, and stay ahead of their competitors.

    • Scope of VR in Personalised Marketing

    The rapid growth of technology has pushed the use of Virtual Reality (VR) in the commercial sector. Marketers can incorporate VR to enhance their customers’ shopping experience. These days it is frequently seen that digital marketing product companies are providing a feature to the customers where they can use and try out the products in a virtual environment. While shopping for a shoe through a mobile phone, you can point your camera at your foot and see how it will look in the real world. VR technology has the potential to revolutionise the way customers interact with brands and products.

    • Content Creation

    Digital marketers are utilizing the available content creation platforms to make content for social media and even write important emails. Famous tools like Grammarly, ChatGPT, and copy.ai are widely used to correct grammar mistakes and produce content based on given commands. These tools are powered by AI to manipulate and produce content for the user in a personalised way. With AI-powered content creation, marketers can create more content in less time and reach a wider audience.

     

    Conclusion:


    AI is the possible future, and every individual working in the digital marketing sector is advised to get accustomed to its growing use of it. Reaching the target audience is getting more difficult day by day, but with AI, you can practice a newfound approach. Marketers who are quick to embrace AI will have a significant advantage over their competitors. By harnessing the power of AI in digital innovation marketing, businesses can create better customer experiences, persuasive ads, increase sales, and grow their brand. However, it’s essential to note that AI should be used ethically and responsibly. Contact us to know more about trends in digital marketing used by Marketing agencies in Cork.