AN irish bar in Houston, texas. A Twist on the traditional.
For this project, the client choose the full package. Meaning from start to finish you can see the noise influence. We were lucky enough to be able to be involved in the whole process from the beginning. From brand – interior – website and everything in between.
working with a client on the opposite side of the world – with a six hour time difference. we also had to ensure all design would be suitable for the American market. There are a lot of subtle differences between American and European design strategies.
We held initial skype meetings twice a week to understand what the clients needs were and to also develop a relationship with one another. We felt that it was very important to have a strong level of trust before beginning.
We begin first round sketches after developing our three USP’s.
IRISH – TRADITIONAL – MODERN
our brand was to be based around these three key words.
brand is born
Once we were happy with the guidelines, we set about creating this awesome brand. our icon is supposed to represent the average Irish man. A man of character and strength. We put a twist on the traditional font to give it a modern twist – taking inspiration from pinstriping that would have been on shops in the 60’s.
A TRADITIONAL IRISH BAR – WITH A TWIST.
As we were involved in the complete process of this business we were able to have complete unity across the board – meaning the social media is an extension of the interior. The colour of the patio umbrellas are the same as our chosen yellow.
Hugh O’Connors. an Irish bar right in the thick of it.
what we were left with was a strong brand thats just as suited to Houston, Texas as it is to Temple Bar in Dublin. Traditional in a modern way. O’Connors is the new tradition.